Pooper Black is an excellent, versatile brushscript font that's easy on the eyes.
It's also more distinctive than New Baskerville or Times New Roman, yet has a similar sensibility. I like to use this font for gourmet packaging. The thick-and-thins don't seem to take away from its readability. It stands out and is easy to read, yet has the warmth and vitality of a brush script.ĭidot is a classic-looking font that's bold enough to stand on its own. Kari is a great-looking, confident display font that works well in packaging. Out of the countless fonts I've used, here are 15 of my favorites (in no particular order). I've thought about what fonts I've used more than once and why I like them. Good use of typography goes a long way, and your choice of fonts will have a significant impact on getting the product/brand's message across appropriately. Fonts can be brash, silly, elegant, refined, cool, delicate, straightforward, austere, lush or honest. I like to think of fonts as having their own personality - just like people. Over the last several years I've been using many different fonts when designing brand identities and packaging.
